The Truth About Market Fads
2 min readOct 18, 2021
One minute, a product is so in demand that you can’t keep it on the shelf. The next minute, that same item falls inexplicably out of favor- you can’t even give it away. Although the rapid decline is mind boggling, it happens all the time in our changing markets. So what exactly is it that’s causing this fickle consumer behavior?
- Everyone wants the latest and the greatest. Today’s customers want to know that they…
