The 4 P’s of Business Success

Photo by Taylor Grote on Unsplash

It’s likely that you’ve heard of the 4 P’s of Marketing (Product, Price, Place and Promotion), but have you heard of the 4 P’s of Business Success? They are the four little words/actions that can move you ahead professionally whether you’re an entrepreneur or a corporate employee. They will get to where you want to go no matter what the goal.

So, without any further ado, here they are: The 4 P’s of Business Success are:

  1. Pace. Nothing ever happens instantaneously. There is not a quick path to riches or success. You have to chip away at it a little at a time so pace yourself to go the distance. Understand that you will have to do many things that amount to paying your dues before you will be recognized for your efforts. This same rule applies to everyone so never lose faith in your abilities.
  2. Pivot. When at first you don’t succeed, try, try again. The ability to be flexible, particularly in the face of diversity, is one the most coveted business traits in today’s fast paced world. Your ability to bend and adapt will set you apart in a crowd and take you that extra mile.
  3. Path. You must have a solid plan in order to get to where you want to go. That planning involves setting goals and then outlining your roadmap, or the micro-steps that you’ll need to take in order to get there.
  4. Persistance. You will certainly hit a lot of potholes on your road to success. Keep in mind that it’s never a set path either. You are going to have a lot of twists and turns along the way. As such, when you hit those pesky snags, keep your chin up and continue to work confidently towards your goals. With a persistent attitude, you’ll achieve them.

And, as an added bonus, I’ll add in a 5th P- Postivity. A positive mindset and can-do approach make you a force to be reckoned with no matter what your occupation or desires. Stay positive along the way. You’ll need that positivity to keep moving ahead- you’ll get there eventually!

Charlene Walters is a business mentor, corporate trainer, consultant, TV host and author of Launch Your Inner Entrepreneur. Find out more at

Charlene Walters, MBA, PhD

I'm a Business Mentor, Writer/Ghostwriter, Corporate Trainer, Curriculum Consultant, TV host and Author: