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Personal Branding for Entrepreneurs
An excerpt from my book Launch Your Inner Entrepreneur.
You are an amazing, smart, kind, savvy fempreneur! Do you shout it from the rooftops? No? You’re not alone. Another area in which female entrepreneurs often need a Mindset Shift relates to branding and building presence. When you launch a startup, you must begin by establishing your own presence which is crucial because it’s the very thing which gets your company off the ground. This is the entry ticket for just about every new business endeavor today. Unfortunately, a recent study revealed that women are much less inclined to self-promote than men.[i] Another study found that “women find it harder to trumpet their accomplishments.”[ii]
This chapter will guide you in how to achieve the fifth Mindset Shift related to branding and building presence through topics such as personal branding, networking, and building visibility- in other words, growing you and then showing you!
Personal Branding
According to a Harvard Business Review article, “personal branding has some unique challenges for female professionals. Research has repeatedly shown that women are subject to a phenomenon known as the ‘likability conundrum.’ Gender norms presume that women should be agreeable, warm, and nurturing, and when they violate these norms — such as when they step up to…
