How to Apply The 7 Rs of Marketing to Your Life

Charlene Walters, MBA, PhD
3 min readJun 6, 2024
Photo by Edu Lauton on Unsplash

There are 7 Rs that are correlated with developing a marketing plan. They help to make a business successful and enable its marketing efforts to pay off. I’ve said it many times before, but in life, we are constantly marketing ourselves. Then, why not apply these same 7Rs to marketing ourselves, or being successful in life? After all, we need to have a plan to move forward, particularly when we are going after new goals, or even when we are trying to have a major glow up.

Here’s how you can apply the 7 Rs of Marketing to your life:

  1. Research. When goal setting, or trying to attain the results that you want, you must conduct thorough research. What do you need to do to move to where you want to be? Which steps will you take to get there? Research will help you figure out exactly what you should do and how.
  2. Rates. In the marketing sense, this has to do with figuring out how much you are going to charge for your products or services. In the personal sense, this has to do with knowing your own value and worth. Performing this type of self-analysis can be a challenging thing to do, but until you understand your own value and worth, you will likely settle for less in all aspects of your life.
  3. Resources. I believe that this R is key. You must have the right resources to present yourself in the…

--

--

Charlene Walters, MBA, PhD

I'm a Business Mentor, Writer/Ghostwriter, Corporate Trainer, Curriculum Consultant, TV host and Author: https://www.ownyourother.com