Are You an Early Adopter?

Photo by NordWood Themes on Unsplash

You’re probably familiar with the marketing terms referring to the category a person falls into in terms of the stage at which they’re willing to adopt a new product or service. These categories include innovators, early adopters, early majority, late majority, and laggards. An innovator is someone who is one of the first to adopt a new product or idea. This category includes a really small percentage of people, typically less than 2%…