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Let’s face it, 2020 was not our best year as women. We had to pivot, homeschool and many of us left the workforce entirely (some 2.2 million US women between February - October 2020). We were stressed, stretched and in need of change. As we move further into 2021, it’s time to regroup, recharge and come up with a new plan. We want more for ourselves professionally- a gig that provides greater flexibility and control.

So, what’s your plan? Could it be that you want to launch your own business this year? More and more women are making that exact…


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If you have an aversion to sales, you’re not alone. Many of us are sales- averse. We are afraid that if we try to sell anything, we’ll bug or annoy those we are selling to. No one wants to be that stereotypical used car salesman (pitching in polyester and plaid)!

Generally, when we even talk about salespeople, all sorts of negative adjectives come to mind - pushy, overbearing, and annoying are just a few. The truth is that selling is a vital part of any business, particularly for an entrepreneur. …


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No matter what you’ve been up to during the pandemic, I can safely say that we’re all feeling about the same- we need a break! And we always do- the more we take time away from our businesses to change our scenery and decompress, the better off our businesses will be (as counterintuitive as it might seem).

As our world continues to open up, I’m hoping that all of us hardworking entrepreneurs (and intrapreneurs) out there will head to the beach in droves, soaking in the rays and surfing up some fun. …


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As has been widely reported, our country lost a lot of female employees during 2020. The number that left the workforce was extremely alarming (more than 2.2 million). Women exited en masse due to layoffs (they were more impacted by them and the industries that typically hire female employees were harder hit by the pandemic) and they often left of their own accord. These women were overwhelmed, burned out, and bogged down by competing demands.

This large exodus was a loss not just for women, but for everyone! A diverse workforce is good for businesses, expanding an organization’s skills, ideas…


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Have you been toying with whether or not you should hire a business mentor? Many entrepreneurs and leaders often wrestle with that same question. It seems that we can sometimes be a little reluctant when it comes to spending our money on services and/or asking others for help. We don’t want to seem silly, or stupid, or spend unnecessarily (sound familiar?).

The truth of the matter is, however, that when we hire a business mentor, we are actually being smart and spending wisely. Two heads are always better than one and the best investment we can make is always in…


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I threw the gummy bears in there just to make sure that you were paying attention, but hoarding products is real! As someone who is fascinated by consumer behavior, this purchasing phenomenon is very curious to me. I live in Charlotte, North Carolina, where the race to fill up our tanks is currently on, and I mean on, right now. …


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Are you ready to ditch that mask and embark on the next chapter with your family and friends by your side? Most of us are right there with you! This past year has changed so many things for us and the prospect of what comes next has filled us all with both a sense of excitement as well as, in many cases, a sense of anxiety. What will it be like after we emerge?

Perhaps we’ve enjoyed the decreased demands and the extra time at home. Maybe we can’t wait to do all of the old things that we used to. Either way, what lies ahead is certainly an issue that we’ve all given a lot of thought to.

Here are 4 tips to move your thoughts towards next steps, away from the past, and to help you navigate your new normal as we emerge from the pandemic:

  1. Take a moment to reflect. What did you learn during your downtime? About yourself? About your relationships? About your professional path? If nothing else, we’ve been…

Photo by Kate Hliznitsova on Unsplash

It may surprise you to know, but entrepreneurial success is not always about how innovative you are, but more so about how productive you are - I’ve seen it time and time again. The same concept has applied to my personal journey and to those of the business owners that I mentor as well.

In my work as an entrepreneurship coach, one of the most common problems that I find new entrepreneurs run into is that they have too many ideas (to the point where they are unable to take action on any of them). …


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Is it just me or does it seem like everyone is taking a day or two or three off as a result of the side effects that they experience after their second dose of the COVID-19 vaccination? It’s become a cultural norm and even a rite of passage in many ways- this recovery time. It’s been reported that more than 50 percent of people experience side effects after their second dose. These side effects include fatigue, headache, pain at the injection site and more. Personally, I was fatigued after the first dose, and then down for 2+ days after the…


Photo by Brooke Cagle on Unsplash

Ten million Americans lost their jobs during Covid-19. Throughout 2020, they left the workforce in droves due to furloughs, layoffs, and voluntarily exits for a variety of reasons including having to homeschool their children, work dissatisfaction, burnout, or a lack of career opportunities.

As things start to open back up as we emerge from the pandemic, you might find yourself among the many looking for new opportunities. As such, you’ll want to ensure that you stand out from the masses by having a strong hook. Here are 5 steps for regrouping and reformulating your personal brand:

  1. Identify your value proposition…

Charlene Walters, MBA, PhD

Charlene is an entrepreneurship coach, business/branding mentor, speaker, trainer, author of Launch Your Inner Entrepreneur, and the busy single mother of two.

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